How does the work process begin?
Every project starts with conversations with the copywriter and the client to understand the message they want to convey. I ask to hear references, which helps me fine-tune the musical directions.
What is my uniqueness?
I don’t compromise; I am always looking for ways to take my music a step further. Every project undergoes a sensitive process. I have a talented team of musicians, each bringing their own uniqueness to the work.
How do I balance creativity with client demands?
It’s simple: the more precise ideas the copywriter or client provides, the better I can express my vision.
What are the challenges?
Time and pressure are part of the game. I deal with this through
proper coordination with everyone involved and precision in musical choices.
So what does the future hold in this field?
The future looks intriguing! With developments in digital technology, we can expect more personalized advertisements, including music tailored specifically for each individual